Easy With the Latest Mobile Applications

Sunday, November 4, 2012
We live in a world where there is competition at every stage of life and more so if you are a part of the corporate sector. To stay in the race you have to ensure better control and precision in all activities related to the business. Particularly important is empowering your field workers with the correct tools so that they can generate better results in lower costs. Field work is a quintessential part of every industry then be it Construction, Marketing, Facility Management, Retail, Insurance or the Legal sector. In verticals such as marketing, data collection is a very important activity. To devise an effective marketing plan you need to know your customers better and also select the right communication for the target audience. For this various survey tools are available in the market today, the most efficacious among them being mobile survey.

Mobile phones or the smart phones are the most potent tools available at the hands of mankind today which combine various forms of media like audio, visual and text. By downloading an appropriate survey app the marketing personnel can create a phone survey in which mobile forms or questionnaires can be sent to the mobile phones of the respondents and quick responses obtained through the same medium. This does away with the requirement of paper & pen and numerous enumerators managing bulky questionnaires. Similarly, in industries like construction & real estate, field software provides an altogether new dimension to automization. By enabling the construction managers to keep a tab on the progress of construction work and other aspects of the project through tools such as Visual Performance Indicators (VPIs), companies can ensure better compliance. VPIs such as digital pictures with exact date, time and GPS location provide substantial evidence on the progress of a project and also help in finding out the non-compliant elements quickly.

Mobile inspection can also prove to be highly useful for conducting audits & inspections in a multitude of industrial segments such as mystery shopping. The latest survey software and data capture tools can help you check the positioning of your product in the market along with tracking of vital information such as products pictures sales figures or inventory, analyze the availability of your products in stock; see missing products, reasons for stock shortage, date of the next delivery and quantities delivered and all this with a single scan. Thus the modern mobile applications like android app have greatly helped in increasing the productivity of field operations with minimal costs.